image: YOSHIKO TANGE, Personal stylist - Personal shopper for men and women

Personal stylist - Personal shopper
for men and women

Dress and Live elegantly

Discover your unique style, simple yet luxurious, with my LESS IS MORE wardrobe philosophy​.

Bonjour! I'm Yoshiko, a personal stylist based in Paris. I offer exclusive tailored services (Image consulting, Personal shopping, Private Paris shopping tour) for men and women of all ages from all corners of the globe.

Prior to working with private clients, I spent over two decades as a fashion stylist for editorial and commercial projects, gaining extensive experience in the industry.

After witnessing the continuous cycle of fashion production and consumption, I felt compelled to reevaluate my approach and prioritize high quality, durable clothing over fast fashion trends.

As a result, I developed the "less is more" method. This aesthetic concept aligns with both my Japanese heritage and the eternal elegance of Parisian style.

My mission is to help you achieve this approach by understanding yourself and identifying what is truly essential in your look or in your entire wardrobe. By purifying, your style can become more effective and powerful.

Therefore, you can dress in a simple yet luxurious way for every aspect of your life, with a thoughtfully curated wardrobe that is in perfect harmony with you.

image: Mirrors in fashion shop

Image consulting / Personal shopping

Find your true style potential
Get a complete wardrobe refresh with the ultimate shopping assistance and style makeovers

  • Has your body shape changed and you find yourself with nothing to wear?
  • Has your environment changed and you're unsure of what to wear?
  • Do you want to boost your image and self-confidence?
  • Do you want to know which style suits you?
  • Do you want to learn how to build a complete look from head to toe?
  • Do you want to create a functional wardrobe?

I believe that fashion is for everyone and can be used to express yourself and increase your self-esteem.

With my expertise, I can help you align your style with your personality, enhance your online and in-person image, and create a sustainable wardrobe that reflects your unique identity.

Image consulting in person or online

  • Pre-consultation via e-mail with a questionnaire.
  • The mindset to identify your true desires.
  • How to define your personal style.
  • Color analysis to find which colors enhance you
  • Body shape analysis to determine how to enhance your figure.
  • Tips for a functional wardrobe building
  • Tips for successful shopping
  • Analysis of your current wardrobe
  • Suggestion for future purchases
  • Summary of the consultation in PDF format

Personal shopping

  • Recommendation for brands and boutiques based on the results from the image consulting session.
  • Previous research before the shopping day.
  • Shopping assistance for 4 hours.
  • Styling coaching for full-body looks adapted to your style
  • Follow-up support for 1 month via WhatsApp.


Image consulting only

250€/90mn for 1 pax

Group seminar: Price upon request

Personal shopping only

1/2 day 4h/420€
Full day 1 pax: 7h/680€

Full package (Image consulting + Personal shopping 4h)

590€ for 1 pax (previous research included)

This service is available in gift vouchers.
This service is also available in French and Japanese.


Private make-up lesson
Hair styling session
Private photoshoots in your favorite places in Paris
Price upon request for all extra services.

image: Fashion shops in Paris

Private Paris shopping tour

Become a Parisian for a day.
Discover the vibrant fashion scene in just a few hours, something that can take locals years to achieve.

  • Do you want to infuse your fashion style with the essence of Paris?
  • Do you want to discover the hidden, exclusive fashion addresses in the capital?
  • Do you want to shop efficiently, on a controlled budget, and within a limited timeframe?
  • Do you want expert advice to make the best purchases?

As someone who has been living and breathing the Parisian fashion scene for years, I am constantly surprised and inspired by the city's fashion offerings.

Let me share that excitement with you and show you what "Parisian fashion for Today" truly means.

From timeless elegance to the hottest up-and-coming brands, I will curate a unique itinerary that caters to your preferences and needs.

Using my experiences as a personal stylist, I will help you make the perfect purchases and share styling tips and tricks that you can bring back and use long after the tour.


  • Pre-consultation via e-mail with a questionnaire.
  • Selection for brands and boutiques based on your preferences.
  • Previous research before the shopping day.
  • Making itineraries and the appointments
  • Shopping assistance.
  • Styling tips adapted to your style


1/2 day 1 pax: 4h/420€
1/2 day 2 pax: 4h/590€
Full day 1 pax: 7h/680€
Full day 2 pax 7h/980€
Price upon request for more

This service is available in gift vouchers.
This service is also available in French and Japanese.​


Driver service (Price upon request)
Private photoshoots in your favorite places in Paris (price upon request).

Gift card

Gift voucher

Why not surprise your loved ones with a unique gift that they'll treasure forever?

Are you searching for a special gift to celebrate a birthday, Christmas, Valentine's Day, or any other occasion?

The gift vouchers make it easy to offer the perfect present, with all of my services available in the form of personalized gift certificates.


About me

"My role is to be your companion on a journey of self-discovery, using fashion as a tool"

As a personal stylist, I often assist clients who are experiencing significant life changes such as marriage, starting a family, moving abroad, career advancement, or aging. With each transition, these individuals are compelled to examine their inner selves.

My objective is not limited to providing wardrobe advice or making purchases for you. Rather, I strive to support you throughout your personal transformation.

As you continue to evolve, I will be there to work with you. Updating your wardrobe to reflect your current self is an effective way to cultivate self-esteem.

My ultimate goal is to help you discover your genuine worth, which you may have yet to realize and flourish during this new chapter of your life.

Portrait of Yoshiko Tange






Yoshiko completely changed my shopping experience.

On my last trip to Europe, I only bought one pair of shoes and some clothes that I have never worn ever since. But with Yoshiko it was a different story.

We made a visio before my trip to analyze my current style and defined a new style that will suit the most with my lifestyle.

In Paris, we found some gorgeous pieces within the first hour!

Our one-day shopping session extended to three days and every day she thrilled me with her picks.

I wore these clothes again and again back in the States and got compliments wherever I went.

Now I just can't shop without her!

Read more

Mr B.K Paris

My wife offered me Yoshiko's services as a gift. Because she herself has lived this experience, she wanted to share it with me.

Yoshiko always advises you the respect of your personality and in view what you want to be or become.

She leads her session without any arrogance but with kindness and attention, you will never be forced with a style that does not suit you.

Yoshiko knows how to build a surprising look with pieces that seem banal to you by the simple addition of an accessory or a combination that you would never have imagined or dared.

With her speed and efficiency, it's a guaranteed WOW effect.

Read more

Mme M.S zurich suisse

Until now I have chosen clothes according to my taste and my mood. But Yoshiko's session has shaken me up.

She first analyzed that my wardrobe was no longer in line with my current life.

She then suggested new tracks, I was surprised by the speed with which Yoshiko was able to observe the morphology and preferences of a person.

On the shopping day, I was thrilled to discover a new me wearing a new type of clothes. My heart was beating, I felt like I was reborn.

Once again, I realized that the power of clothes is incredible. It instantly changes your world.

I highly recommend this service. Enjoy Yoshiko Magic!

Read more
image: Shopping in Paris

Contact me today to book your session

Tel +33609948761

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